Monday 26 September 2011
McDonald's Advertising Campaign essay
Effective Advertising Campaigns To begin with, I would like you to think about the various advertising strategies and campaigns companies employ to influence us to buy their products and/or services. Think of which companies do this the best and the underlying strategy they use to develop an effective advertising campaign including maintaining a good balance with all communications, channels, activities, etc. Consider the following questions as you think the advertising campaigns companies employ. 1.What great ads or promotions have you seen? 2.Why do we feel better buying certain product and service vs. others following exposure to certain ad campaigns? 3.What decisions go into selecting the components of an advertising campaign including the content, communications channels, frequency, discount and incentives, media types, amount of direct selling, overall communications mix, etc. 4.How do companies optimize the campaign prior to launch and then after it has been launched based upon campaign results and/or customer campaign feedback? Write a paper that analyzes and summarizes an article pertaining to an advertising campaign of a company. Discuss the following aspects of this campaign: •the marketing channels utilized •the use of online/web communications vs. traditional advertising •advertising’s effectiveness •sales support was used to close the sales generated from the advertising campaign You will need to incorporate material from the previous modules and chapters 1 - 14 of the text. In a Word document, compose a paper in APA style of approximately 4-pages in length that focuses on your analysis of an article that looks at an advertising campaign of a company.
