Monday 26 September 2011
Virgin Mobile USA Essay
Please use these as subheadings to organize the report. Bullet-point is encouraged but be sure to use complete sentences and avoid fragments. 1, Diagnostic symptoms What are the most critical and diagnostic facts in this case? How do these lead you to draw your conclusion? Identify at least FIVE most diagnostic/important symptom of the problem you conclude in “problem statement”. Paraphrase and cite the page number for each symptom you identify and use 2-3 sentences to briefly explain what this symptom means to the focal company in the case and how this symptom leads you to the problem in “problem statement”. Your problem statement in the next section should be a natural conclusion as a result of reviewing these diagnostic symptoms. This section should take about 2 pages. 2, Problem Statement What is the fundamental issue or underlying cause of the problems in this case? This problem statement should be a natural conclusion drawn from the symptoms identified above together with your brief reasoning. This statement should take no more than three sentences. 3, Alternatives Propose at least two possible solutions to identified problem. These options should be actionable, feasible, and mutually exclusive to each other. One of these alternatives must be your recommendation in “Solution”. Use 2-3 sentences to briefly describe and explain each option. There is no need to elaborate on the pros and cons of each solution. 4, Solution Make a one-sentence statement to recommend one of the alternatives from above “alternatives”. You may follow up with any unstated assumptions and contingencies in this section. 5, Implementation Use the remaining case report to suggest specific ad immediately actionable marketing strategies (in terms of Marketing 4 Ps) to implement your recommended solution. This section should take about 1-2 pages) The 4 Ps will be the Product, Price, Place and Promotion PLEASE SEE ATTACHMENT!!! Thank you!!
