Tuesday 27 September 2011
Beverage Industry Consumer essay
Please describe the main target audience of the beverage industry by considering Coca Cola, Pepsi and Ag Barr (Scottish company) in the European market. What is their target audience in terms of age of the people. Are children or adults? what age? please provide a table with some statistics done over the last three years. the goal of this work is to understand as follows: i case I have to investigate some consumer through a questionnaire and get info about their buyer behavior of soft drink which group is more representative?? give some motivation. to sum up. - provide some statistics according to company annual report - a table of statistics - conclusion. the target group is represented by consumer...............................for this reason the questionnaire should focus on .......this target group
