Visual Rhetoric - Argument Purpose On a daily basis we encounter visual rhetoric arguments

Research Paper 3: Visual Rhetoric/Argument Purpose On a daily basis we encounter visual rhetoric/arguments --- from "buy this product" to "believe this ideological position." While we have a lot of experience at reading visual rhetoric/arguments, this assignment gives you the opportunity to produce a visual argument. Epistemological Process Choose an argument that you want to make; consider... • a critical position that you feel strong about • an argument that you may have made in writing • promoting something that you want to sell • creating a logo • developing a visual related to the web site you plan to create. If you are having problems finding an argument, consult the Professor. Writing Instructions Once you have decided upon an argument, pre-write by making several sketches of what you want the argument to look like. Thinks about the various components you want to display: • a certain picture • words, symbols, shapes, or icons • colors, fonts, size, etc. Also consider how you will arrange the components: Continually ask yourself, "How does placing X component here change the meaning?" Remember your rhetorical situations. Figure out how you will "gather" the components. Most components will be available in the image editing programs, but you may have to search for specific pictures (e.g., Google images, Yahoo images, Corbis) or scan the pictures yourself. Criteria • an understanding of how visuals work rhetorically • sophisticated use of visual elements (an argument that is not trite) • a connection between the argument and the explanation • thoughtful reflection about your rhetorical process • a sense of audience–how might certain audiences interpret the text? • appropriate use of design

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