Monday 26 September 2011
Direct Marketing essay
You must cover the following for your paper: Pro- forma for the next year Analysis of marketplace to include perspective customer group and likely competition Product or service to be offered complete description of this product or service The offer must include what is being offered, the planning of the offer, the components of the offer, market research and where/when to the offer to targeting and testing of the offer Where will your list of customers come from list must be broken down by geographic demographic social factors psychopathological factors and behavioral factors How you will obtain this list, who where your list brokers or if you develop this list yourself or purchase How you will make maintain this list How you will secure this list How you will estimate the lifetime value of people on this list Creative strategy you must create, draw write out and plan creativity program and ad image must make it is as if you're going to use print media or broadcast media and give the strength or weakness of the particular media that you select You must consider telemarketing and how it will affect your offering You must consider Internet marketing and how will affect your offering You must consider regulations with respect to telephone direct-mail and Internet Fulfillment you must fully outlined a fulfillment process to include the offer in response processing shipping and billing and customer service it follows You must determine what types of testing and marketing research the most appropriate You must include ethical considerations that are important for your particular customer group and for your company a particular You must consider in your international issues that may affect your marketing plan for this particular offer this includes laws morays act and values as well as issues that deal with list database fulfillment, media and creativity particular order of this paper and all the items listed above is all your own selection The completed paper will follow a business research report style including an executive summary and an Introduction Completed paper with titles headings subtitles subheadings page breaks good pair of tariff paragraph and reasonable English paper must be submitted on time to get full grade. Any papers considered late will be zero.
